
The Internet is awesome. It has made the world more like a small town. However, part of being a small town is that news travels fast – and companies seemingly haven’t caught on to that yet.
Blogs, Twitter/Facebook/Social media, and Internet news sites have information moments after a company makes a decision (often before it is announced, due to information leaks). Once the news is out the opinions start rolling in, and since the Internet gave us all a voice, we should use it to complain. We no longer live in a world where a business can silently screw us over with their decisions.
Recently, some companies have been reversing unpopular decisions due to Internet backlash (examples: Netflix/Qwikster split and the very recent $2 “convenience” charge for online bill pay from Verizon) which is a good thing. Since we now have a central forum to voice our complaints I hope another travesty like cable television will never arise.
Direct lines of communication will not work. You may think that a call to the corporate office will help; or an email to customer service will get your message across. Do you know what these are? Private “conversations” that can (and will) be ignored – it is just one voice. Now if you took your complaints to Twitter, for example, you join the massive list of complaints that are surely already there. There is safety, and power in numbers.
Eventually people will realize that a company will either listen to the customers, or ignore them. If it is the former then the company wants your business and deserves your support; if it is latter, however, then kick them to the curb.
Don’t sit back and take it; don’t assume you’re the only one. Go and voice your opinion. You can help bring a change.


